Octobank — banking services and international transfers
Мижоз: Octobank
мижоз олдида турган.
Octobank was launching international transfer products and needed to communicate them as full financial infrastructure rather than a list of tariffs. The brand was also under-represented in the media field, particularly among younger audiences.
нима қилдик.
A clear media strategy was built around the business goal. We shifted communication from tariff-speak to benefit-speak — each product was presented as a solution to a real customer problem. Through media pitching, ad copy and PR materials, the products reached audiences in a clear and trustworthy format.
рақамлар кўрсатади.
in the first 4 months of the campaign
in 6 months
PR LAB became a strategic partner during our product launch. The outcome wasn't just numbers — it was a new market position for the brand.
кейсда ишлатилган.
let's discuss your project.
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