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№ 01 / Вазифа

мижоз олдида турган.

Octobank was launching international transfer products and needed to communicate them as full financial infrastructure rather than a list of tariffs. The brand was also under-represented in the media field, particularly among younger audiences.

№ 02 / Ечим

нима қилдик.

A clear media strategy was built around the business goal. We shifted communication from tariff-speak to benefit-speak — each product was presented as a solution to a real customer problem. Through media pitching, ad copy and PR materials, the products reached audiences in a clear and trustworthy format.

№ 03 / Натижа

рақамлар кўрсатади.

+58%
international transfer volume

in the first 4 months of the campaign

94
media mentions

in 6 months

Мижоз гувоҳлиги

PR LAB became a strategic partner during our product launch. The outcome wasn't just numbers — it was a new market position for the brand.

— Octobank Marketing Team
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