blog PR LAB.
We unpack cases, study the media field, and write about reputation management in practice. What we actually do for clients — no fluff, no theory.
Asia Alliance Bank: +38% share of voice in one year
Full breakdown of the strategy that delivered nearly 40% SoV growth in 12 months. Budget, tactics, real timelines.
A press release that gets published: 7 rules
What distinguishes a release that media take "as-is" from one rewritten beyond recognition.
Garantbank: how 18 podcasts changed the bank’s media presence
The 2025 podcast strategy: which shows were chosen, why these, how speakers were prepped, and what KPIs followed.
Bloggers vs media: where to invest budget in 2026
Three factors: target audience, brand type, KPI horizon. When bloggers outperform media — and when they don't.
How to measure reputation: 5 metrics that matter
Share of voice, sentiment, media value, source quality and sentiment dynamics — what to count and how to read the data.
Crisis protocol: what to do in the first 4 hours after a signal
Crisis communication isn't intuition — it's a process. We unpack PR LAB's 6-step protocol for banks: from signal detection to official statement.