Skip to content
Communications agency · Tashkent

we shape your reputation.
we build audience trust.

PR LAB is a PR, media and reputation communications agency for business, banks, fintech companies and corporate brands. We help companies become visible in the media, earn audience trust, and build a communications strategy that serves business goals.

Get a consultation Explore services
№ 01 / Services

services. PR LAB delivers a full-stack solution tailored to your business goal — from strategy to content production.

PR strategy development

PR strategy is built to systematise the company's external communications. We define brand positioning, key messages, target audiences, media channels and PR directions.

Learn more

Media relations

Media relations is the practice of building professional links between the company and the press. It covers working with journalists, distributing press releases, arranging interviews and ensuring the company's topics are covered correctly in media.

Learn more

Press releases and media materials

We prepare professional press materials covering company news, products, partnerships, events and business results — ready for use in media, on your site, and in social channels.

Learn more

Reputation management

A service focused on building, reinforcing and protecting company reputation. Includes public opinion monitoring, response strategy for negative coverage, image-building materials and public-position shaping.

Learn more
About

PR LAB is an agency providing PR strategy, media relations, content marketing, digital PR and reputation management services in the Uzbekistan market. We work with banking, fintech, business and social projects. a systematic communications position.

№ 02 / Top cases

case studies.

Молия · 2024 — 2025 · Featured

Octobank

Octobank was launching international transfer products and needed to communicate them as full financial infrastructure rather than a list of tariffs. The brand was also under-represented in the…

international transfer volume
media mentions
Молия · Рақобат таҳлил 2025

Garant Bank

Garant Bank held a notable position in the transfers market, but this advantage wasn't systematically covered in media. Competitors presented their products…

positive sentiment
Молия · Ребрендинг 2025 — 2026

Asia Alliance Bank

At the start, the bank's digital services and new products were invisible in the market. Audiences saw it as an old, bureaucratic…

share of voice
№ 03 / Numbers

measurable outcome.

We answer for perception, not reach. Every metric is measured weekly and aligned with the strategy.

Active projects
06+
Mentions / month
450+
Positive sentiment
92%
Crisis response
04с
№ 04 / Why us

not a contractor. a partner.

We deliver a full-stack approach — from creative to perception analytics. No middlemen, no markup.

01
Reason 01

Direct media relationships

02
Reason 02

Deep expertise in financial sector

03
Reason 03

Bilingual professional content

04
Reason 04

Results-oriented approach

№ 05 / Process

a transparent process.

Every project runs in four phases. Transparent, measurable, repeatable.

01

Briefing and audit

We capture your business goal and assess the current state — in the first 2 weeks.

02

Strategy

Brand positioning, key messages, media plan and KPIs — a working document ready to apply.

03

Implementation

Placements, expert outputs, press events, negative response — every action tracked in analytics.

04

Reporting and correction

Weekly dynamics report, monthly strategic review. We adjust tactics without pausing the work.

№ 06 / Client voice
The PR LAB team helped position our banking products not as a list of tariffs but as a full financial infrastructure. As a result, brand perception qualitatively changed.
MU
Malika Usmonova Marketing Director · Asia Alliance Bank
Contact

let's discuss your project.

Have a PR, media or reputation project? Leave a brief — our team will get back to you with the most suitable solution.

Send brief
Office
Тошкент, Шайхонтоҳур тумани