Market and competitor analysis
We map the industry's communications field: what competitors say, in which channels they're active, which messages perform.
Услуга № 01 / 11
PR strategy development.
PR strategy is built to systematise the company's external communications. We define brand positioning, key messages, target audiences, media channels and PR directions.
компоненты услуги.
Каждый компонент — отдельный инструмент в общем медиа-плане. Мы не продаём «услугу в общем» — мы строим систему присутствия из конкретных модулей.
Brand positioning and key messages
We identify your brand's distinctive value and build 3–5 unified strategic messages.
Audience map
Who we speak to, what they want to hear, through which channels — we answer these clearly.
Media plan and KPIs
A 6–12 month implementation plan with budget and measurable KPIs.
Channel strategy
Media, digital platforms, social, influencers — the role and weight of each channel.
Crisis scenarios
Pre-prepared response protocols for potential risk events.
ваша задача — наша услуга?
Эта услуга подходит, если узнаёте свой кейс в одном из сценариев ниже.
You're launching a new product or rebrand
To anchor a new market position systematically, you need a strategy.
Your communications have been ad-hoc
Different messages in different channels — time for one unified narrative.
Entering a new market
Which channels, which messages, which audience — all in a clear plan.
Current PR spend isn't paying off
Budgets go out but results don't come back — strategic review needed.
как мы работаем.
Услуга ведётся в несколько шагов. Прозрачно, измеримо, повторяемо.
01
Briefing and immersion
At the kick-off meeting we capture your business goals, current state and expected outcomes.
02
Analysis and research
Qualitative and quantitative research of market, competitors and audiences.
03
Strategy document
Positioning, messages, audiences, channels, KPIs — a working document ready to apply.
04
Presentation and handover
We present the strategy to your team and hand over a concrete 3-month execution plan.
вопросы, которые задают.
How long does strategy development take?
A standard project is 4–6 weeks. We can compress to 3 weeks if urgent, but the analytical depth suffers.
What do you deliver?
A presentation deck (40–60 pages), a KPI map, a media plan and a tactical plan for the first 3 months.
What if implementation is done by another team?
No problem. We write the document so any agency or in-house team can execute it, and we run an onboarding session.
Contact
let's discuss your project.
Have a PR, media or reputation project? Leave a brief — our team will get back to you with the most suitable solution.
Send brief- prlabuzb@gmail.com
- Телефон
- +998 99 791 91 30
- Офис
- Tashkent, Shaykhantakhur district