Media list building
A list of media outlets and journalists relevant to your industry and audience.
Media relations is the practice of building professional links between the company and the press. It covers working with journalists, distributing press releases, arranging interviews and ensuring the company's topics are covered correctly in media.
Каждый компонент — отдельный инструмент в общем медиа-плане. Мы не продаём «услугу в общем» — мы строим систему присутствия из конкретных модулей.
A list of media outlets and journalists relevant to your industry and audience.
Publication-ready materials: press releases, talking points, backgrounders, factsheets.
Tailored pitches for each outlet — informed by their editorial focus.
Speaker prep, outreach to outlets, recording coordination.
Which outlet, when, with what reach and sentiment — a weekly report.
Эта услуга подходит, если узнаёте свой кейс в одном из сценариев ниже.
Through established relationships we bring quality coverage of the brand.
Through our established base we act as a bridge between you and editorial teams.
A coordinated pitching campaign is needed to push it across the press.
We act as an outsourced editorial facilitator — no need to hire in-house.
Услуга ведётся в несколько шагов. Прозрачно, измеримо, повторяемо.
We assess current coverage: sentiment, reach, source quality.
Relevant outlets and journalists, each with the right pitch angle.
Sending pitches, arranging interviews, preparing materials, tracking output.
Weekly operational report, monthly strategic review and tactic adjustment.
No. We work on the strength of relationships — we prepare material genuinely interesting to journalists. Advertising or natives are a separate service.
Depends on brand and budget — typically 6–15 quality publications. Our focus is quality and outlet authority, not raw count.
Have a PR, media or reputation project? Leave a brief — our team will get back to you with the most suitable solution.
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