Asia Alliance Bank — rebrand and modern financial institution image
Мижоз: Asia Alliance Bank
мижоз олдида турган.
At the start, the bank's digital services and new products were invisible in the market. Audiences saw it as an old, bureaucratic institution. A rebrand was necessary — but the communications infrastructure to support it didn't exist.
нима қилдик.
We prepared PR materials, interview questions, media headlines and analytical texts on the rebrand, digital services and new products. Through media output the senior team was positioned as industry experts — fintech conferences, digital podcasts, expert articles.
рақамлар кўрсатади.
over 12 months
organic, with minimal editorial changes
The PR LAB team helped position our banking products not as a list of tariffs but as a full financial infrastructure. As a result, brand perception qualitatively changed.
кейсда ишлатилган.
let's discuss your project.
Have a PR, media or reputation project? Leave a brief — our team will get back to you with the most suitable solution.
Send brief- prlabuzb@gmail.com
- Телефон
- +998 99 791 91 30
- Офис
- Tashkent, Shaykhantakhur district