Cases
Asia Alliance Bank: +38% share of voice in one year
Full breakdown of the strategy that delivered nearly 40% SoV growth in 12 months. Budget, tactics, real timelines.
Cases
Garantbank: how 18 podcasts changed the bank’s media presence
The 2025 podcast strategy: which shows were chosen, why these, how speakers were prepped, and what KPIs followed.
Crisis PR
Crisis protocol: what to do in the first 4 hours after a signal
Crisis communication isn't intuition — it's a process. We unpack PR LAB's 6-step protocol for banks: from signal detection to official statement.