Cases
Asia Alliance Bank: +38% share of voice in one year
Full breakdown of the strategy that delivered nearly 40% SoV growth in 12 months. Budget, tactics, real timelines.
Analytics
How to measure reputation: 5 metrics that matter
Share of voice, sentiment, media value, source quality and sentiment dynamics — what to count and how to read the data.
Crisis PR
Crisis protocol: what to do in the first 4 hours after a signal
Crisis communication isn't intuition — it's a process. We unpack PR LAB's 6-step protocol for banks: from signal detection to official statement.